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Tag Archives: Advertising

Through the Grapevine… Guide to Alternative Music

As an avid music lover, I go to a lot of concerts. My boyfriend and I are actually going to see our favorite band, Lucero, in Tallahassee next weekend. Often times, because the kind of music we like is still kind of “underground,” the shows are not promoted like a Katy Perry or Madonna concert would be. Which, to me, is a good thing. I like going to see musicians in bars or a small venue. The show is much more intimate in those types of settings.

Ben Nichols Show

My boyfriend and I with Ben Nichols of Lucero

However, because we do not receive the same sort of press that fans of mainstream music do, it makes it much harder to keep up with tour dates and especially spontaneous shows. So, we do miss a lot of shows that we would like to see just because of the lack of information on them.

To make sure we do not miss Lucero coming to town, I check the band’s Facebook page for tour information. I check their “events” created as well. Facebook profiles for bands have become very helpful in regards to finding out specific information about shows.

Back in our hometown, we find out about a lot of local shows through flyers on doors of businesses, which are usually tattoos shops. Local shows’ primary advertisement are through word of mouth, flyers, and personal Facebooks.

For “bigger” bands I listen to, I receive the Ticketmaster newsletter. Through this newsletter, I found out that Steve Earle was playing Atlanta back in July, so my boyfriend and I went for my birthday. This show was promoted much more than the Lucero show we are going to is.

These two methods pretty much cover how I keep up with the concerts I see. Sometimes an “alternative” paper in Valdosta, which is where Cody lives, will promote shows in Tallahassee that we would like to see, but even it leaves a lot out.






Common Misconception in Public Relations

Before I became interested in public relations, I heard many ideas and perceptions on how different people defined PR.

One misconception about PR that I fell victim to myself is how it differed from journalism. I knew there was a difference between the two, but I could not tell you exactly what that difference was. In journalism, a key factor is being objective with your writing in order to allow the audience to develop their own opinion. PR practitioners still value presenting accurate information, but one of their goals is to persuade the audience to favor their client.  In terms of audience alone, journalism is designed for the masses, while PR is much more geared towards specific demographics.

Some people often mistake advertising and PR as being one in the same. They substitute the terms “advertising,” “publicity,” and “public relations” interchangeably. But, advertising has an equally different definition from PR as journalism does. The Corridor Business Journal provides a good explanation between the two. “Advertising is a paid placement with a controlled message. Those purchasing the advertising control virtually all aspects — the message, appearance, size and timing. Consumers know when they are reading an advertisement that they’re trying to be sold a product or service.”

This differs from PR because PR campaigns use persuasive communication often via a third party. The Corridor Business Journal also provides a great explanation of a campaign’s purpose:  “There is no obligation by the media to use information submitted via news releases or media kits. Because any resulting coverage is free, there is no control over the content, timing or placement.”

These misconceptions are simply a result of a lack of source of information. Whom can the average person ask to explain what the difference is? On the surface, these fields, while interrelated, seem interchangeable, so it is understandable that people are often confused about the purpose of each.

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