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Tag Archives: Publicity

Through the Grapevine… Guide to Alternative Music

As an avid music lover, I go to a lot of concerts. My boyfriend and I are actually going to see our favorite band, Lucero, in Tallahassee next weekend. Often times, because the kind of music we like is still kind of “underground,” the shows are not promoted like a Katy Perry or Madonna concert would be. Which, to me, is a good thing. I like going to see musicians in bars or a small venue. The show is much more intimate in those types of settings.

Ben Nichols Show

My boyfriend and I with Ben Nichols of Lucero

However, because we do not receive the same sort of press that fans of mainstream music do, it makes it much harder to keep up with tour dates and especially spontaneous shows. So, we do miss a lot of shows that we would like to see just because of the lack of information on them.

To make sure we do not miss Lucero coming to town, I check the band’s Facebook page for tour information. I check their “events” created as well. Facebook profiles for bands have become very helpful in regards to finding out specific information about shows.

Back in our hometown, we find out about a lot of local shows through flyers on doors of businesses, which are usually tattoos shops. Local shows’ primary advertisement are through word of mouth, flyers, and personal Facebooks.

For “bigger” bands I listen to, I receive the Ticketmaster newsletter. Through this newsletter, I found out that Steve Earle was playing Atlanta back in July, so my boyfriend and I went for my birthday. This show was promoted much more than the Lucero show we are going to is.

These two methods pretty much cover how I keep up with the concerts I see. Sometimes an “alternative” paper in Valdosta, which is where Cody lives, will promote shows in Tallahassee that we would like to see, but even it leaves a lot out.






Publicity Within PR

Publicity and PR are terms often used (incorrectly) interchangeably, much like PR and journalism.

Merriam Webster’s Dictionary defines publicity as “an act or device designed to attract public interest; specifically : information with news value issued as a means of gaining public attention or support.”

Publicity is an aspect of PR; it is one of many communication tools. Publicity is getting unpaid attention from the media. It is sometimes referred to as “free media.” Most of the time, publicity entails short-term tactics to gain public awareness. Some examples of publicity include:

  • News coverage
  • Feature articles
  • Talk show interviews
  • Blog postings
  • Letters-to-the-editor

One of my favorite musicians, Elizabeth Cook, was featured on the Late Late Show with Craig Ferguson, which is one of my favorite shows, earlier this week. Interviews are a form of publicity.

Merriam Webster’s Dictionary defines PR as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also : the degree of understanding and goodwill achieved.”

Cuclis PR defines effective PR as “strengthens credibility, enhances image, develops goodwill and influences behavior.”

PR is the “mother term.” It is the general idea of the concept. While publicity applies short-term tactics, PR applies long-term tactics in an organizational plan. Some examples of PR include:

  • Speeches
  • Special events
  • Newsletters
  • Annual reports
  • News releases